Claudia Sulewski

Click here to visit her Youtube channel.

Claudia is famous for her timely and fun clothing style and her natural but flawless makeup tutorials. Her videos are fun and creative, always bringing in collaborations with her friends on and off Youtube. Claudia is known for being out of the box and unusual. She creates that theme with her fun introductions before her makeup/clothing hauls and her presents when filming. Claudia, unlike many well-known Youtubers in America, is Polish. She comes from Chicago, Illinois but her family is from Poland and she carries that with her. Her quirky personality comes from understanding her different culture and using that to provide a unique style to herself. She is able to influence the crowd that feels set out from the rest. "Commodity culture and ethnicities are now rarely viewed as characters from opposite sides of the tracks" (Fashioning Ethnicities: The Commercial Spaces of Multiculture, page ). Social media is becoming more and more diverse through the different ethnicities and cultures that create it. Claudia uses her Polish identity to reach out to different audiences. Her style reflects her culture and is appreciated by the viewers who are looking for that same inspiration. Many "foreign" Youtubers are able to reach culturally divergent communities within Youtube which allows for the diversity of the site and its content. "Social identities (e.g., class, gender, age, ethnicity) of both media producers and media audiences are constructed through the choice of topic, code, register, and style" (Media, page 150). Claudia could have continued an identity of being white and female, but chose to highlight her ethnicity and made it her way of connecting to her viewers. She uses this social identity to create a filter over her life which includes her clothing and her makeup. Her clothing choices and styles reflect her desire for orginality in the Youtube community and within her culture.

This video starts out with simple tricks to taking care of your skin. Afterwards she provides different products that you can buy that can help with breakouts and dirty skin. Claudia is obsessed with the idea of clear and clean skin, so this video showed a passionate side of her. Claudia is very engaging in her videos. She is able to provide a vibe that is comfortable and genuine.

Claudia comes from a Polish family which means that the way that she sees things are very different than the way other Youtubers see things. She recognizes the value of Youtube and how it has turned her life around. She also recognizes the differences between her values and many other Youtuber's values. Claudia doesn't fully understand the culture of Youtube since she grew up from a family that wasn't focused on the media and the importance of it in relation to society. She is original in her beauty and fashion and is proud of that, but also has to remember that Youtube is a competitive site and if she doesn't satisfy her audience then she will lose her following on her channel.