Olivia Jade

Click here to visit her Youtube channel.

Olivia's channel is full of mainly beauty and makeup styles. She began her career at an older age than the average starter Youtuber. She is the daughter of Lori Loughlin, who is one of the main characters of the show "Full House." Her popularity on Youtube started up quickly due to the fame of her mother and the backup of many other Youtube stars who would introduce her online, creating a platform of viewers for her in the beginning. "A desire for fame...is by definition a strong manifestation of an individualistic value system" (Social Media Social Kids, page 50). Youtube has just began, over the past decade, creating fame for those who have grown from thousands to millions of subscribers. Olivia's mother, after being a TV show star, gave her and her family a name and a value in society. Olivia, watching her mother live that famous lifestyle, used that model and created that type of life for herself as well, but through Youtube. Olivia has grown up in a fame-centered family, so her goal as a young socialite is to do the same.

Many of her videos are centered around makeup tutorials and LA inspired styles. She hits girls at ages where they are beginning to find an interest in makeup or they have already found one and are wanting to build off of it. "Youtube pulls in close to 23.5 million unique visitors each month...Youtube has garnered a substantial and widening cultural influence" (Youtube Can Be a Published Author, page 13). Youtube as a whole has created an influence over the media. Youtube stars like Olivia have a large contribution to that influence in which she has become a role model to each and every girl that watches her videos and follows in her fashion footsteps. The younger generations latch onto whatever and whoever creates a spark in their interests, and Olivia is able to do that through the girls who have a passion for makeup and clothing. Many Youtubers have this effect on their subscribers, but Olivia being so young can quickly inspire her younger girls to walk in her exact foot steps.

Olivia has built an image of yourself that resembles inspiration towards a younger crowd. She is fun and outgoing, being respectful but sincere with her products. In this video she is showing off her favorite uses from February which includes outfits, face masks, and makeup looks. She is comfortable with her presenting of her products and is creative with her content.

Olivia grew up in a life that was surrounded by fans and followers. She truly was destined from the beginning to become a famous name. Olivia learned from her mother on how to be a young socialite with a desire to create a beauty channel. Because of this she was able to connect with her subscribers and create a natural influence over them. At the same time, her passion and sincerity is questioned due to her mother's reputation as an actress. Many people question whether Youtubers who stem from famous families are on Youtube because they're passionate about their channel or if they desire the same fame their parents had growing up. Olivia includes her mom in some of her videos which in turn shows outstanding numbers. Although her mom is a fun reason to post a video, she mostly uses her channel to share her secrets about makeup styles and outfits.