Patricia Bright

Click here to visit her Youtube channel.

Patricia is a British Youtuber that posts content with the intent to provide authentic feedback from her purchases of clothing and makeup. She represents a successful Youtuber that is extremely diverse. She is unique with her style and delivers true critiques and comments on the items that she purchases and shows off to the internet. The most particular trait about her is that she as a person is so unique. She truly resembles a human who is comfortable being themselves and feeling beautiful. "Black women are also often portrayed as Sapphire...Sapphire is independent, head strong, and overly expressive" (Race and Gender in the Media, page 10). Patricia is truly a character of her own. She is honest in her reviews of clothing and authentic in the way that she portrays her styles and fashion. She often provides critiques about clothing in the purest form with a head strong opinion on where she puts her money. She is trusted by the public due to her outgoing and open personality. She is very interactive with her audience. Patricia stands true to her identity and her style in every video that she posts.

Patricia posts many different types of videos, especially ones pertaining to clothing reviews. She orders different styles of clothing off of popular shopping sites like ASOS, Zara, and Missguided. In these videos, she keeps her comments and concerns respectful and genuine. She includes details like the fitting of the clothing, the cost, and the shipping time. She focuses on creating authentic content that only holds the best interest for her subscribers. "Marketing studies explained that celebrities’ characteristics are transferred to endorsed products which lends credibility to these products" (Celebrities' impact, page 1). Because of the impact that she holds over her followers, she keeps her comments credible and polite. Many people take her reviews seriously, which is why the majority of her channel pertains to this type of content. Popular clothing sites like the ones listed before take what Patricia says and use that to improve their products. Companies are aware of the impact that socalities have on the media and want to use that influence to create a positive image on what they sell.

Many beauty and fashion Youtubers are portrayed as being phony with their content and how they talk about the products they are advertising. "Previous generations had their forms of inauthenticity and façade, which we have now amplified exponentially with our use of social media" (The Generation of Inauthenticity, page 1). Youtube is a place to create an image and idea of yourself to the public in any way you desire, and some Youtube stars only provide information that will increase their salaries. Inauthenticity is so prevalent in today's society as a whole and has diffused into the world of Youtube with users posting videos that will satisfy their numbers rather than their dignity. You notice when watching Patricia that she doesn't sugar coat her comments on the products she is using in her videos. She explains exactly how outfits fit and their worth in relation to their price. Her honest character stems from growing up in a society that is judgmental and disrespectful. Because of this she has built a strong and passionate side of herself that shines brightly when discussing fashion and makeup to her subscribers.